SportsPower Colac Opens New Flagship Store in Docklands

Colac

SportsPower WG is an independently owned, family-run sports equipment and apparel store. The group has over 100 stores around Australia and has the purchasing power to sell world-renowned sports brands. The store offers a comprehensive product range, local expertise and personal service. Its primary focus is to support the local community, including local sporting clubs through sponsorship and store vouchers.

Docklands

In the heart of Docklands is the new flagship store of SportsPower, the Australian sports and recreation brand. The company has worked tirelessly to find the right location and lease conditions, and the result is an impressive store with a clean and cool white theme. The team is proud of the store, its product, and the response from the community.

This outlet represents a diverse local demographic, and stocks both major brands and specialist sports. A branded zone, lighting boxes, banners, and a massive image of Etihad Stadium highlight the shop’s design. The operations team was responsible for creating the space, which is open to the public. In the first few weeks since its opening, men’s footwear has been the top seller, with women’s footwear coming in second.

Point of sale systems

SportsPower Australia is a buying group with over 100 outlets across Australia. As a sporting goods wholesaler, the group is a major player in the sporting goods market. With an enviable location on the Great Barrier Reef, this region is a popular holiday destination and launching pad for the World Heritage-listed Daintree Rainforest. The point of sale systems used by SportsPower allow for accurate reporting and alerts for reorder points.

A point of sale system is a combination of hardware and software that makes day-to-day operations easier. It includes cash registers and credit card readers, as well as software to manage inventory and track sales. The software allows for a streamlined checkout process and can incorporate features such as customer engagement software. Point of sale systems can also help small businesses integrate with ecommerce and inventory management software.

Customer trends

SportsPower is an Australian network of sporting goods retailers, providing expert advice and an extensive product range to customers. With a commitment to the local community, the stores have a strong presence in local areas and sponsor many clubs. In order to attract new customers, SportsPower Australia tried various methods of advertising. While newspaper and email ads were not effective, shop signage worked best. However, these methods only reach a limited number of potential customers, mainly those who live close to the shops. In addition, customers have busy lifestyles, making it difficult to visit a store every few hours.

Ideal retail space

SportsPower Australia is a leading independent sports brand in Australia. It was first established in 1978 by eight sporting retailers as a co-operative. The grouping proved successful as the members were able to share resources and benefits. In 1985, the group renamed itself to SportsPower.

The ideal retail space for a SportsPower store depends on a variety of factors. Among these are the demographics of the area, competition in the area, size of premises, visibility of the store, and rental price. In addition, it is also important to consider on-site amenities such as restrooms, changing rooms, and back-of-house space.

Wayne Saman